Monetisation and payments
How ads work on KoolGames, what you can earn, and how payment works.
How games earn money
KoolGames is free for players, and earns money from ads shown on the site. Developers can share in that revenue. The terms below are set out in full in the Developer Terms, which are the official version.
Where ads appear
Ads appear on your game's page around the player: a banner under the game on all screens, and a tall ad on each side on large screens. Ads appear only after a player has agreed to advertising cookies, so not every visitor sees them.
During Basic launch these ad spaces are off. They switch on at Full launch.
Revenue share
You'll receive: [Revenue share, for example 50% of net advertising revenue earned on your game's page].
We base this on the ad revenue we actually receive for your game's page, less refunds and invalid traffic. Clicking your own ads, or sending fake traffic, counts as invalid traffic, and we can hold back or reverse payments if we find it.
We can't tell you how much a game will earn. It depends on how many people play, where they are, whether they accept advertising cookies and what advertisers pay at the time.
Payouts
- When we pay: [payment schedule].
- Minimum payout: [minimum payout].
- How we pay: [payment methods].
You are responsible for your own taxes.
Your own ads and in-game purchases
Your game mustn't show its own ads unless we have agreed that in writing. Ask Support before you add any ad provider.
KoolGames has no in-game purchase system. Your game mustn't take payments unless we have agreed that in writing.