Launching on KoolGames

Submission, review, Basic launch and Full launch, step by step.

Every game goes through the same stages. Each stage appears as a status on your dashboard, and we tell you when it changes.

Step 1: Submit your game

1. Join KoolGames, or log in if you already have an account.
2. On your dashboard, press Submit my game.
3. Tick every requirement on the checklist, then press Continue.
4. Game files: enter the game's name, choose your engine and add your build, or paste a link if you chose iframe. Tell us whether the game saves progress and whether it's an online multiplayer game.
5. Details: fill in your developer or studio name, a description, the controls, a category, tags, a cover image, a trailer if you have one, the supported devices, the orientation, store links and any FAQ pairs.
6. QA: play your game in the test player. It also times how long the game takes to load, and warns you if that's over 20 seconds.
7. Submit: check the summary, tick the box to confirm you have the rights to the game and accept the Developer Terms, then press Submit.

If something needs fixing, the form tells you which field and why. Once it's sent, the game appears under Your games as Pending.

Writing a good description

Players read this on your game's page. Say what the player does, and what makes the game fun, in a few plain sentences. For example:

Guide a tiny submarine through a flooded city. Collect air bubbles, dodge
the eels and find a way out of each level before your oxygen runs out.

Describe the controls in the same plain way:

Arrow keys or WASD to move. Space to use your boost. Tap and drag on a phone.

Step 2: Initial quality assurance

Your status changes to In review while we test your game. We check that:

• it loads and can be played from start to finish;
• it meets the gameplay requirements and technical requirements;
• it follows our Community and Content Guidelines;
• the cover, title and description match the game.

Review usually takes [typical review time]. If we can't accept your game, the status changes to Rejected. You can fix the problem and submit it again.

Step 3: Basic launch

Your game goes live on its own page, in its category and in search, so real players can reach it. During Basic launch:

• ads are off;
• your game doesn't appear on the home page;
• plays and likes start counting, and you can see them on your dashboard.

Basic launch lets us check how your game behaves with real players before ads go on. It usually lasts [typical length of Basic launch].

Step 4: Full launch

We move a game to Full launch when [what a game needs to reach Full launch]. At Full launch:

• the ad spaces on your game's page switch on;
• your game can appear in the home page rows;
• players are told about your new game through their notifications.

How you hear about changes

Every status change appears under Updates on your dashboard, and on the notifications bell on the main site when you're logged in. We don't send these by email yet.